Contents

• Introduction ---------------------------------------------------------------------------- 3 Economic Situation----------------------------------------------------------------------- 3
• Geographical factors --------------------------------------------------------------------- 4
• Rules and regulations--------------------------------------------------------------------- 6
• Mode of entry------------------------------------------------------------------------------ 7
• Cultural differences------------------------------------------------------------------------ 8
• Conclusion---------------------------------------------------------------------------------- 8
• References---------------------------------------------------------------------------------- 10
• Appendix------------------------------------------------------------------------------------ 11

Description

With the advent of globalization, many MNC’s are entering into the markets of other countries for doing business. Frank McDonald also feels that many emerging economies like the BRIC countries are becoming important international traders and they are creating great changes in the international business environment. It has been stated by Frank McDonald that there have been significant differences in social, economic, legal and cultural conditions in different nations and so while adopting an international business strategy, every company must adopt a specific integrated international business model. Let us limit our discussion on any Australian or USA retail company willing to invest in India and see what type of information is needed.