Contents
Introduction 3- PART A- ANALYSING PDSA’S MARKETING STRATEGY USING THEORITICAL MODELS AND CONTEMPORAY LITERATURE 4
- SWOT Analysis 4
- PESTEL Analysis 5
- Porter’s Five Forces Model 9
- BCG Matrix 11
- PART B- STRATEGIC MARKETING PLAN 13
- Service mix 13
- Situation analysis and strategies 17
- Market Implementation Table 20
- Financial aspect 21
- Return on additional Marketing Investment 24
- Conclusion 24
- Bibliography 26
Description
PDSA is the leading charitable organization in U.K. providing free aids to sick pets. The non-profit organization was established in 1917 by Maria Dickin. The organization operates through 48 pet aid hospitals and 380 contracted private practices and providing services to eligible customers, that is pets of those who receives Housing benefit and council tax benefit. The organization legally named People’s Dispensary for Sick animals preferred to be known by their initials PDSA. PDSA providing charitable service for pet over years does not depend on government or lottery funding rather they are dependent only on their 180 charity shops chain which run throughout U.K. selling second-hand as well as new items with over 5000 people volunteering. In 2009 the organization’s pet aided hospitals provided for 2.3 million funded treatments and sold 360000 preventive measures like vaccination, neutering plus flea and worming products. The organization also registered 40000 pets for providing charitable pet aid services. (About Us)
