Contents
A brief introduction about the company- Operations management
- Marketing management
- Marketing segmentation
- 4 P of Marketing
- Financial management
- Conclusion
- References
Description
Symantec Corporation is one of the fortune 500 companies with global headquarters in California state of the USA. It was founded in April 1982. It went public with IPO on NASDAQ in the year 1989. Currently it has more than 17,500 employees worldwide. It showed revenue of USD 5.9 billion for the year ending March 2008 (Symantec Corporation, 2009).
Symantec is a global leader in providing security, storage and systems management solutions to individual customers, small businesses and larger multinational corporations. It helps the consumers secure and manage information against threats like viruses, phishing, hacking etc. The company’s vision statement is to eliminate risks to information, technology and processes independent of the device, platform, interaction or location.
