Contents
Executive Summary 3- Introduction 4
- BCG Matrix: Identification Tesco’s business position 5
- Environmental analysis 6
- Business Environment supporting innovation (PESTEL) 8
- Product review OF Tesco 9
- Competitive reviews/analysis 10
- Distribution strategy 10
- SWOT analysis for the organization 11
- Marketing and financial objectives for 2012 13
- Overall Business strategy 14
- Zeroing on the optimized strategy through Porter’s Generic Strategy Model 15
- Creating Value 15
- Innovation 16
- Barriers to imitation 16
- Adaptability of the organization 16
- Zeroing on the optimized strategy from Ansoff Matrix 16
- Strategic Fit 17
- Acceptability of the strategy 17
- Feasibility of the strategy 17
- Justification of the optimized strategy 18
- Analysis through marketing mix – 4ps 18
- Selection of research methodology 19
- Selecting Marketing organization 19
- Preparing action plan 19
- Planning Control 20
- Contingency plans 20
- Conclusion 20
- Bibliography 21
Description
The objective behind writing this report is to identify the strategic marketing management of Tesco. This composition deals with how this strategic management helps the company for their overall business growth. This company highly depends on customer orientation as well as follows cost leadership strategy. But as the competition is increasing and trend is changing, the company should go for continuous implementation of new strategies to expand and sustain the market position. This report has tried to identify different strategic options which could be effective for further development
