Contents
Executive Summary 2- Introduction 3
- How Toyota charted its independent production strategy 5
- Corporate Strategy and Business Strategy 9
- SWOT Analysis 11
- PESTLE Analysis 14
- Porter’s Five Forces Analysis 17
- Force Field Analysis 19
- BCG Matrix 20
- References 22
Description
Toyota Motor Company has remained a wonder to all researchers that have delved into the mysteries of the famed Toyota Production System. Though numerous automobile companies have tried to replicate it the result was always far from satisfactory probably because none of the companies could implement the entire Toyota Production System in its entirety.
The story of ascendancy of Toyota Motor Company from its humble beginning rooted in the rubble of Second World War and reaching the position of the largest car maker of the world beating General Motors way back in 2008 is indeed awe inspiring.
The political, social and economic conditions were genuinely unique in Japan when Toyota Motor Company was incorporated and Toyodas never hesitated to grab the opportunity that was handed to them on a platter by United States of America.
Toyota took the first bold step by moving away from the Ford Production System and devised its own unique Toyota Production System that suited not only its long term goals and strategies but also seamlessly matched its resources, capabilities and prevailing market demand.
The competitive strategy adopted by Toyota through the last seven decades when analyzed now with the help of several management tools still seem to be the best that could have been adopted at different points in its astounding growth curve.
