Contents
1. Implementing Strategic Management- An Overview..........................................................................2- 2. Successful Implementation of Strategic Management........................................................................3
- 2.1 Components of an Organisation...........................................................................................................4
- 2.2 Change Management.................................................................................................................................6
- 3. Implementing Strategic Management at Sage Products Inc.............................................................8
- 3.1 Strategic Management Plan for Sage Products...............................................................................8
- 3.2 Leadership, People and Culture at Sage Products........................................................................9
- 3.3 Capabilities and System at Sage Products.....................................................................................11
- 3.4 Communication and Perception at Sage Products.....................................................................12
- 4. Conclusion...........................................................................................................................................................13
- 5. List of References.............................................................................................................................................15
Description
This assignment answers the question “It is often noted that implementation is the most difficult aspect of strategic management. With reference to your organisation, how might this be the case?” Sage Inc has been chosen for the purpose of this assignment.
Sage Products is a medium sized healthcare manufacturing company. Its brand line reads- ‘Simple Interventions. Extraordinary Outcomes.’ Sage's core belief is prevention—that evidence-based interventions will lead to improved outcomes. Their healthcare facilities help to improve clinical outcomes by reducing the risk of hospital-acquired infection and skin breakdown. Sage Products develop new concepts and products that address the challenges of the ever-changing healthcare industry (www.sageproducts.com). Strategic management has become an essential for every organisation. Sage Products is also in need of strategic management especially so because with time, the number of healthcare companies have increased. Moreover, with globalisation, many multinational companies providing healthcare services have emerged, thus giving tough competition to Sage products. Thus, a strategic management programme was devised for Sage Products taking into account its SWOT analysis. The strengths of Sage Products include low price for good service and a good reputation. There are certain areas where the organisation is lacking. It is a medium sized company and therefore, its personnel and management staff is limited. In short, the managerial system at Sage Products is quite poor. Hence, the need for strategic management as Sage Products is accentuated. The strategic management programme for Sage Products focuses on its long and short term goals. Product differentiation strategy, better quality services and expansion of customer base are the three basic aims of the strategic management overhauling of Sage Products. The strategic management programme will seek to fulfil these aims through various channels. These will include training of the staff, improvisation of management capabilities of the organisation etc.
As has already been discussed, transformational change in an organisation always encounters resistance. The next sections will discuss the process of implementation of strategic management plan at Sage Products and the problems and issues that may be encountered in it.
