Contents

• This marketing report answers the following questions on Unilever –
• 1. Investigate the concept and process of marketing in Unilever.
• 2. How does Unilever pursue the Segmentation, Targeting and Positioning activities to serve customers’ needs?
• 3. Identify and analyse the individual elements of the extended marketing mix, applied in your chosen organisation.
• 4. Apply the extended marketing mix to different marketing segments and contexts (specially International Markets)
• 5. Provide any recommendations.

Description

Unilever Limited is one of the biggest marketers of the globe. They are the giant organization into Fast Moving Consumer Goods having presence in five continents, more than fifty plus countries around the world, has the largest gigantic customer base. Multiple categories in Food, Health and Personal Care products Unilever has created mass of differentiation in each of their own categories only and created brands which competes with its own brands only. Therefore, the biggest differentiation factor that makes Unilever and its products different from the market or gives them competitive advantage is marketing.