Contents
Introduction 3- About the company 3
- Business objectives 4
- Business models 4
- Target audience 5
- Web evaluation 6
- The design and content of the website 7
- Navigation design 7
- Presentation design 8
- Accessibility 10
- Interaction and data exchange 11
- Visibility and traffic generation 11
- Competitor analysis 13
- Porter five force model 13
- Findings 14
- Final assessment of the website 14
- Recommendations 15
- Strategic recommendation 15
- Design recommendation 15
- Conclusion 16
- Bibliography 17
Description
This report has been written with the objective of understanding the effectiveness of a corporate website. The website of my little Paris has been evaluated in this report. This report is aimed towards understanding and critically evaluating the website and its effectiveness.
