Contents

• I. Introduction
• II. Executive Summary
• III. Organizational Structure
• IV. ‘Culture’ at Wesfarmers’s
• V. Critical analysis of current problems and challenges
• VI. Balance Score Card: Performance
• VII. Recommendation

Description

The focal of this assignment would be a complete analysis of the strategy adopted by Wesfarmers to carve the name that it holds today and the success that follows. Assignment will adopt a research design that would both qualitatively and quantitatively study the available information to gather in depth mechanics and sequence of approaches involved that enable Wesfarmers to win a competitive advantage. This report would be utilizing sources such as financial reports, company score card details, journals, etc varied secondary sources of information that critically appreciate the progress of Wesfarmers and map the varied highs and lows that it encountered/encounters to survive the fierce competition. We will be looking at the complete SWOT analysis of the company to ascertain its place in the market and all the areas of challenges and problems it faces. Per say, would be concentrating on the gaps between theory and practice. Also, how Wesfarmers addresses these gaps and how far are they successful, if at all. We will be looking at how the company uses its ‘culture’ as a potent tool of marketing strategy, reaching out to masses winning their confidence through their varied range of products. We shall also be briefly studying the threats to Wesfarmers and what keeps the challenge going and how Wesfarmers copes to not just maintain its hard earned legacy of glory but also how it continuously, persistently grows combating the fierce market scenario. This study would include a through analysis of company’s strengths, weaknesses and the probable action plan to further boost its success. Using the principles of Miles and Snow’s theory of performing business types as discussed in (Robbins & Barnwell 2006)