Contents

• Title of the Research 3
• Introduction 3
• Woolworths – Background Information 3
• Problem Statement 4
• Research Objectives 6
• Research Methodology 7
• Research Design 7
• Methods of Data Collection 9
• Primary Data 9
• Secondary Data 10
• Sample Plan 11
• Research Strategy 12
• Research Time Table 13
• Ethical Considerations 13
• Value of the Research 14
• Conclusion 14
• Appendix 1 15
• Appendix 2 16
• References 17

Description

This report is a marketing research proposal that is aimed at analysing the failures in Woolworths’ marketing strategy in the last three years and how it can be improved. Along with introducing the topic and problem statement, this proposal will also brief the research objectives and the research methodology that will be used in completing this research. It is to be noted that this research proposal is based on the initial research conducted and the research methodology will be tweaked and fine-tuned as and when further and extensive research will be conducted in order to improve the overall quality of the output.