Contents

• Introduction 3
• About The Company and Product 3
• Mission and Vision 4
• Current Market Analysis 4
• Marketing Objectives and Goals 4
• Competition Analysis 5
• Market Size and Growth 6
• Pricing 7
• Present Positioning 8
• Value Propositions 9
• Key Marketing Issues Faced By the Brand 9
• Environmental Analysis 10
• Position Audit 12
• Proposed marketing plan for 2 years 14
• Marketing Mix 15
• Segmentation and targeting 16
• Positioning 16
• Sales and promotion 17
• Financial analysis 17
• Implementation and control 18
• Conclusion 19
• Bibliography 20

Description

The given study is about a brand called Munchee brand chocolate Marie Biscuit which one of the most leading manufacture of biscuits in Sri Lanka. The study is mainly focussed on to assess the present marketing approaches of the company, that is where they are presently and how is it performing in the Sri Lankan market with compare to its other competitors. To understand the present position of the company it is important to first know about the company’s mission and vision statement of the company form which an idea can be generated what the goals and objectives are set by the company. Secondly, to identify the present position it is important to know about the market scenario of the company which mainly includes marketing objectives and goals, competition analysis, market size and growth, pricing present positioning, value propositions. For every company brand name, segmentation and objectives plays a very vital role. This study will contain the review about the Munchee brand chocolate Marie Biscuit that can be found in the Sri Lankan market and having a look into the selling factors with regard to the brand. The study also will present a concise insight to the terms and will take out the examples from the selected brand (Mowen, 2014).