Contents

• Introduction 2
• Critical Evaluation of Corporate Reputation Management at SriLankan Airlines 2
• Analysis of Reputation using Stakeholder Mapping and Perception Mapping 4
• Recommendations for Reputation Management Strategy 5
• Implementation Issues 7
• Conclusion 8
• References 9

Description

Corporate reputation enables organizations to generate continuous sales and gain the loyalty of the potential customers. Reputation of the organization enables organization to achieve sustained growth. Reputation is gained over a period of time in which the customers develop a perception of the organization’s offerings and develop a view about the organization from the messages it communicates. The report critically evaluates the reputation management at SriLankan airlines and provides stakeholder analysis. The report based on the analysis provides recommendations for reputation management strategies and also identifies the barriers to implementation of the recommended strategies.