Contents

• Introduction 3
• Concept of branding theory 3
• Branding strategy for consumer market is important for the survival of a company 5
• About The Company 6
• Trends in shoe industry in Oman 7
• Critical evaluation of the branding theory of Adidas 7
• Branding theory used in Adidas 9
• Conclusion 10
• References 12

Description

This report is based on the following requirement -
QUESTION
Branding strategy for consumer marketing is important for the survival of a company. Critically evaluate this with regard to BrandingTheory using either Nike or Adidas as examples in an Oman context. For media examples, only use those via the internet (web pages, video etc.) that are available and are Oman based. Use some examples to demonstrate the use of Branding theory, and do not conduct an extensive search – this is not required. You are being asked to explain Branding Strategy, as it applies in an Oman context using some examples to demonstrate your critical thinking of this topic.
It is important that you consider positive aspects, as well as problems that could arise with regard to the possible branding strategies that could be employed.
The report will be marked against the following assessment criteria:
• thorough understanding of the theory involved;
• evidence of the application of marketing theory;
• critical thinking;
• full and accurate references applied and embedded within your assignment.
Please remember that referencing must be Harvard style, and used to support any arguments or discussions you make.