Contents

• 1. Corporate and product profile
• 2. Research objective
• 3. Research methodology
• 3.1 Research design
• 3.2 Questionnaire design
• 3.3 Sampling plan
• 3.4 Methods and data analysis
• 4.Findings and analysis
• 5. Recommendation
• Marketing recommendations
• Further research opportunities
• Appendix
• Figure 1
• Figure 2
• Bibliography

Description

This report is based on the following requirement -
Conduct a primary marketing research for 3D doodler pen (http://www.kickstarter.com/projects/1351910088/3doodler-the-worlds-first-3d-printing-pen)
that you plan to market to Singapore in the form of a questionnaire survey comprised of 15 to 20 items. You are required to submit a formal report for this assignment and present your findings in class.