Contents
Executive summary 1- Introduction 3
- Section: 1 4
- Venture description 4
- Location 5
- Price list and services 5
- Rooms 5
- Restaurant 6
- Spa 6
- Hotel facilities 6
- Room facilities 6
- Competitor analysis 7
- SWOT analysis 8
- Strengths 8
- Weakness 9
- Opportunities 9
- Threats 9
- Section: 2 10
- Target market 10
- Industry and market analysis 10
- Hotel industry analysis of Singapore 10
- Market analysis 13
- Section: 3 14
- HR plan for the new venture 14
- Staff 14
- Experience 14
- Award categories 15
- Pay rates 15
- Section: 4 16
- Steps for operation 16
- Requirement of licenses to set up a hotel in Singapore 16
- Cost 17
- Set up expenses of the underwater hotel 17
- Profit and loss statement 18
- Conclusion 19
- Bibliography 21
Description
This report aims to identify the opportunity of an underwater resort in Singapore and aims at highlighting the various steps that are required right from the initial planning phase to the commencement of the business.
