Contents
Introduction 3- About Nokia 3
- Branding and Brand Positioning 4
- Keller’s Brand Equity Model 7
- Brand Salience 7
- Brand Meaning 8
- Brand Response 9
- Brand Resonance 10
- Conclusion 11
- References 12
Description
Branding and brand positioning are the important aspects of the marketing strategy since it enables the organization to communicate the company’s offerings effectively to the consumers. The branding strategy and brand positioning enables the organizations to create awareness, identity and image in the consumer’s mind in a manner that they can distinguish the brand among its competitors. Branding concept has evolved and converged with the service-dominant logic The report recommends the branding approach to be adopted by Nokia to re-enter the Oman market with its new smartphone model in 2016.
