Contents

• Introduction 3
• Synopsis of the Article 3
• Assessment of the Article 5
• Application of the Evaluation 7
• Conclusion 9
• Recommendation 9
• References 10

Description

The notion of the luxury brand is rapidly getting the recognition into the main area of the market research. A lot of studies have been done on the thought of marketing of luxury items as well as the administration courses of the luxury brands (Vickers & Renand, 2003). According to Berry (1994), a lot of meaning on the concept of luxury brands has been evolved but no researcher till date able to provide a definite meaning to the term. As a result there is shortage of important understanding related to the notion of luxury branding (Berry, 1994). The context of the luxury transmits a lucid thought of the understanding as well as communal group which is not modified till date. The given research report is also related to the concept of luxury brand where a critical evaluation will be done on the article written by Seo and Oliver on the topic of “Luxury branding: the industry, trends, and future conceptualizations”. Following the evaluation the findings of the analysis will be contrasted with the thoughts of the other researcher as well. Eventually the final outcome of the evaluation will be applied over the Omani market to see the significance of the study.