Contents

• Introduction 3
• Brief history of Honda 3
• Market research and competition analysis 5
• Concept of USP 5
• USP of Honda 5
• Competition analysis 6
• Segmentation analysis 6
• Honda Cars 7
• Segment A: Small cars segment 7
• Segment B: Lower medium 7
• Segment C: Upper medium 8
• Segment: Luxury car segment 9
• SWOT analysis 9
• Segment A: Small car segment 9
• Segment B: Lower medium 10
• Segment C: Upper Medium 11
• Positioning of the brand in next five years 12
• Conclusion 14
• Bibliography 15

Description

This report is based on the following questions -
• Give a brief history of this brand.
• Undertake market research into the USP of your brand and its competition (utilising both marketing theory and practice).
• Undertake segmentation analysis for your brand, you may like to use mind mapping for this. Then choose three different segments for your brand and undertake a detailed SWOT analysis for these three segments.
• Were do you think your brand will be in five years time?