Contents
Introduction 1
Factors that led Virgin Blue to Change 1
Change Implementation 3
Establishing a sense of urgency 5
Develop a vision and strategy 5
Communicating the change vision 6
Generating short term wins 6
Anchoring new approach in the culture 7
Recommendations 8
Conclusion 8
References 9
Description
This report is based on the following requirement –
Identify and research an organisation that has undergone or is currently undergoing organisational. Using this example, discuss the following in essay format:
1. How has the organisation gone about implementing change?
2. What is the value of planned change within this context? (as in why organization need to do it)
3. How could the process of planned change the organisation has used be improved?