Contents

• This report is based on the following scenario -
• Two large Travel Agencies are about to merge together. Holiday Seekers Travel Agency and Small
• World Travel Agency are both public companies (shares listed on the stock exchange).
• The Holiday Seekers Travel Agency was established in 1960 and it is a traditional agency with 50
• physical branches in the Middle East and 301 employees. Bookings for hotels, air tickets, tours, etc.
• are all done ‘physically’ by welcoming the customer in the travel agency branch and dealing with his
• / her holiday needs.
• The Small World Travel Agency was established in 2001 and it is an online ‘virtual’ high tech travel
• agency with no physical location or branches. Their headquarter is based in Downtown Dubai …. 65
• employees work for this travel agency.
• The CEO’s of both companies are extremely anxious (they know at least one of them has to go).
• The news of the merger is not public yet. Only members of the Board of Directors know about the
• merger. No one else knows. It is a fact, however, that restructuring is essential and ‘rightsizing’ is
• inevitable.
• It has been decided that the new company (the result of the merger) will still have physical branches
• (20 branches), which is much less than the number of branches the Holiday Seekers Travel Agency
• currently has, giving customers the choice to use a traditional way to book their holidays or to do it
• fully online.

Description

This paper is based on the following task -
You have been approached by a regulatory body (acting in the interest of all shareholders)
to be a Consultant to offer advice on how to handle this ‘Change’. You will be paid 200,000 AED for
your report. You are, therefore, required to write a report of Maximum 12 pages offering your advice
on how they should implement the change.
There are many issues that you must address for example:
• What are the possible impacts of the change on ALL stakeholders and how to deal with these impacts?
• Who should lead the change? Type of leadership style required, Propose a team to lead.
• Prepare the culture to accept the change.
• Propose a change model that they can follow.
• Explain how each phase of the model may be achieved.
• How do you propose to maintain the change? Sustainability issues.
• You are gonna love this – Name the new company .