Contents
This report is based on the following requirement - - Task
- There are many factors such as religion, culture, social class, values, gender age, etc. that can influence the behaviour of consumers. While the link between these stimulus and consumer behaviour is important and should be well understood, what is even more important is how consumers perceive, process, interpret and store the stimuli.
- Task: Research and discuss “the role of consumer perception in consumer behaviour” including
- 1. what perception is
- 2. how consumers perceive
- 3. how the concept of "status consumption", including what "status consumption is", relates to "consumer perception"
- 4. how can consumer perception, "status consumption" in particular, be utilised by marketers in your firm or the firm you intend to work for in order to influence consumers’ decision to purchase their product/service. You may discuss this question by relating to other relevant internal and/or external influences (i.e., social influence, emotion,...).
- Provide at least three conceptual/theoretical evidences and relevant examples (of your firm) to support your discussion of each question (1-4).
Description
This report is aimed at analyzing important aspects related to consumer behavior and in particular, the concept on consumer perception and the ways in which they perceives. This will be followed by an analysis of the stats consumption and finally there will be an analysis of the ways in which marketers utilize the important concepts of consumer perception and status consumption.
