Contents

• Market size & history of Canadian Banks
Current investments
• Company’s strategy for PBL
• Ratio analysis of different revenue methods
• Recommendations to shareholders
• Appendices to company branding strategy of Canadian Banks
• Bibliography

Description

Pollard Banknote Limited (Pollard) is a Canadian company that manufactures and sells a range of gaming products for the lottery and charitable gaming industry. Pollard produces and provides a line of instant tickets and lottery services, including licensed products, distribution, retail telephone selling (tel-sell), marketing, Internet support, Social Instants and instant ticket vending machines , the revenue generation department is also engaged in company branding strategy development. In addition, Pollard’s charitable gaming product line produces pull-tab tickets, bingo paper, pull-tab vending machines and ancillary products, such as pull-tab counting machines. Pollard business strategy is to market gaming products to the commercial gaming sector, including such items as promotional scratch and win, transit tickets and parking passes.