Contents

• Customer focus 3
• Strategy for use of the local market 3
• Strategy for foreign markets 4
• Strategy to use for corporate and government accounts 5
• Sales proposal 6
• Account management 6
• Sales activities and exhibits 7
• Financial ability 7
• Occupancy and revenue targets 7
• Service apartment’s occupancy and revenue 9
• Average customer cost 10
• Percentage (%) of sales lost 10
• Percentage (%) of neglected opportunities 11
• Necessary time to make a sale 11
• Marketing cost per lead 12
• Average sales revenue per sales executive 12
• Brand awareness 13
• Daily revenue report 13
• Updating pickup report 14
• Strategy for managing room occupancy 14
• Strategy to deal with overbooking 14
• VIP business strategy 15
• Business strategy for condominium and hotel 15
• Price strategy and room package 15
• Hotel trends 16
• Finance to the budget 17
• References 18

Description

This report is based on the following requirement -
You are acting as a new opened establishment which has around 40 storage level with specialize in SPA Service, the spa service is more specific of using negative ion from Japan to offer special service also it has Chinese restaurant and strive the first establishment that offer in Makati, Manila, Philippines. You need to make business strategy, and below are some ideas that need to be talk about in your plan. FEW THEORY PLEASE, more on APPLICATION AND IN DEPTH ANALYSIS, and other attachment is based upon the organization financial data. If you are the revenue manager, how can you devise your strategy on the said establishment.
1. Customer Focus
- Identify and strategy to meeting customer needs, interest, complaints, and trends (Korean, Middle
East, Japanese, and Philippines market)
- Strategy for other markets
- How to handle corporate and government accounts – (Approach strategy, suitable room package,
convention seasons, etc)
- Technical competence in knowledge of handling the:
o Corporate and Government Account (Channels, Account Trends, How to make proposal, where to find and up to date on the respective nations both local and international event)
o Vital Industry Sales Proposal and Contacts o Account management
o Sales activities and exhibits
2. Financial Sustainability
- How to Achieve Occupancy and Revenue (Separate Analysis for Residential Condominium and
Hotel)
- Average customer acquisitions costs
- % of sales lost
- % of neglected opportunities
- Necessary time to close a sale, from lead generation to close sale
- Marketing cost per lead
- Average sales revenue per sales executive
- Brand awareness %
- How to make Daily Revenue Report for Residential Condominium and Hotel (Separate Sides)
- Updating the Pickup Report
- Strategy for managing room occupancy, forecasting 20 days then disseminates and file them
- How to face overbooking room type (free upgrade ? or any suggested business strategy)
- VIPs business strategy
- How to make summary report of cancellations for the day, collection fr he day, turndown business
for the day,
- Give a theories for business strategy of condominium and hotel ( separately, don’t mix both
establishments)
- Price strategy
- Room package
- Hotel Trends
- Price discrimination
- How to achieve your budget

- Your sample of average room rate per day (for hotel and condominium, separately)
- ALL Nationalities market strategy ( define SWOT in market you think is beneficial both local and
international)
- Commissions to affiliated partners (sample)