Contents
Value of branding is considered as essential marketing strategy component- Corporates consider diverse branding strategy increases market share
- Brand personality can be salient feature depending on which guests choose brand
- Brands connect with guests at emotional level
- Brand affiliation influences hotel revenue and is viewed as important quality cue
- There are various ways in which the brand can create value to the hotel
- Strategic management of guest satisfaction is very important in the marketplace
- Brand-extension strategy has positive and negative impact on the hotel industry
- Franchising apply different brand management approach and relationship to branding, service and quality strategies has different approaches
- The impact of loyalty programs is positive on hotel revenues and profit
- References
Description
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