Contents
Introduction 3- Concept of branding theory in marketing 3
- Relevance and use of branding theory in the hotels 5
- Positive Aspects of Using Branding Theory 7
- Negative Aspects of Using Branding Theory 9
- Conclusion 10
- References 11
Description
This report answers the following questions -
QUESTION
Hotels have limitations with regard to marketing, not least due to the time based nature of the service availability. This can directly impact the Brand of the hotel, and the customer perceptions of the provision. Critically evaluate this with regard to Branding theory using an example of your choice. It is important that you consider positive aspects, as well as problems that could arise with regard to this marketing approach.
