Contents

• Introduction
• Discussion
• Conclusion
• Recommendations
• References

Description

This assignment is based on the following assignment description –
You have been appointed as the Strategy consultant for an organization. The CEO hasn’t given you an explicit brief but in a rambling and confusing meeting you glean that you are expected to “look around” and make recommendations for business improvements based on your observations and discovery.
During your first week, you discover the following –
1. The company assembles and markets mid-range electronic products (DVD players etc)
2. It operates in a highly competitive market with low margins.
3. Products are distributed through chains like Target and K Marts and through small retail stores.
4. All component parts are imported from several Asian manufacturers.
5. No supplier agreements are in place with all components purchased on ad hoc basis.
6. There are often delays in supplying customers due to stock out of component parts.
7. There has been little or no growth in sales and revenue since last 3 years.
8. There is lack of leadership and direction coming from the CEO who has announced his retirement effective at the end of 2012.
9. The successor to the current CEO is yet to be nominated however the CEO’s two sons who are working for the company are vying for the position.
10. Among the assembly staff of 15 there are 2 qualified electronics technicians who previously worked in R & D for Sony and Microsoft. They are both nearing retirement age.
11. The company is a family owned business and was established in 1930s to produce radios.
12. Up until the late 1980s (Around the time current CEO was appointed), the company had an aggressive policy of new product development and was a major player in the electronics market.
Write a report explain what strategies can be placed to improve the business.