Contents
Introduction 4- Situation Analysis 4
- PESTLE Analysis 4
- Political 5
- Economical 5
- Social 6
- Technological 6
- Legal 7
- Environmental 7
- Procter & Gamble 8
- Core Competencies 8
- Innovation 8
- Customer Orientation 8
- Customer Care 8
- Global Presence & Product Portfolio 9
- Distribution 9
- SWOT Analysis 9
- Strengths 9
- Weaknesses 10
- Opportunities 10
- Threats 11
- Marketing Objectives 11
- Product Brief 11
- Marketing Plan 13
- Market Segmentation 13
- Target Market 14
- Positioning & Differentiation 15
- Marketing Mix 16
- Product 17
- Place 17
- Price 18
- Promotion 18
- Global & E-business 18
- Marketing Budget 19
- Conclusion 20
- References 21
Description
N/A
