Contents

• Executive summary
• Demand
• Market structure & share
• Product & value engineering
• Promotion
• Price & profitability
• Distribution
• Conclusion
• References

Description

Broadband is becoming vital for both the economy and community of Australia. It is estimated that the Australian Internet access market will add over $100 billion to the Australian economy over the next five to ten years by organizations that will use broadband as a crucial element in their business models and distribution of services and as e-marketing and production tool. Australian Internet market is still lagging 2 years behind those in Europe and Asia. This further means that Australia is losing out on competitive advantage. While technology has already made essential as well as innovative improvements in the subcontinent, Australian people find it too expensive to afford broadband Internet in their households.