Contents

• Introduction
• Analysis of Business Form and Business Activity
• Aims
• Objectives
• Market Size and Growth
• Competitive Analysis
• Proposed Customers
• Marketing Strategy
• Operational Plans
• Financial Plans
• Conclusion
• References
• Appendix

Description

This business plan is mainly related to a real company known as Arcadia Group, and the business idea that has been selected is mainly the attainment of higher level of growth opportunities by the company by expanding its operations in one of the growing market across the world. The business idea that has been considered as a part of performing this business plan is mainly the performance of expansion of business activities by Arcadia Group into Indian markets. This growth opportunity is aimed at achieving higher level of growth of the concerned organisation by way of expanding its business operations in international markets of India. Every business looks for attaining higher level of growth and development within their business. In achieving such higher growth levels, an important factor that is crucial is mainly the selection of best possible growth opportunities by businesses so that it can utilise its strengths and potential in achieving higher level of success (Buckley and Casson, 1998).