Contents
Introduction 3- Consumer culture 3
- Promotion culture 4
- Advertisement 4
- Advantage of advertisement 5
- Disadvantage of advertisement 5
- Advantage of marketing 5
- Disadvantage of marketing 6
- Advantage of branding 6
- Disadvantage of branding 6
- Critical analysis 7
- Conclusion 9
- Bibliography 11
Description
This essay is based on the following question –
Discuss and evaluate terms such as “consumer culture” and “promotional culture”. Can it be said that consumers and groups of consumers are only ‘victims’ of advertising, marketing and branding, or have they been empowered by it?
