Contents
What is a Marketing Plan for any Business- Difference between Marketing Plan and Business Plan
- Significance of Marketing Plans
- Components of a Strategic Marketing Plan
- Structure of a Marketing Plan
- Successful Implementation and Execution of Marketing Plan
- Marketing Plan Assumptions
- References
Description
This report is based on the following question –
A marketing plan is an essential tool for any marketer providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies. You are required to prepare a report that explores the nature and characteristics of the marketing plan tool.
