Contents

• Portfolio management models – BCG Growth share market, GE matrix
• Coles myer limited – List of products, Brands chosen for the analysis
• Portfolio analysis of Coles myer limited – Product matrix representation, Reasons for product positioning in the matrix
• Desired changes in the product matrix – Product matrix representation, Changes
• Recommended marketing actions
• List of references

Description

This report is prepared to analyse the product portfolio of Coles Myer Ltd. Coles Myer Ltd. is an Australian retailer having its retail outlets in Australia and New Zealand. Their portfolio of product includes supermarkets, departmental stores, liquor retailing, electrical goods, office/stationary, petrol and auto.This report analyse their product portfolio at this point of time and the expected portfolio after 2 years. Then recommendations are given to achieve the desired results. Growth share matrix is used for analysing the product portfolio of Coles Myer Ltd.