Contents

• Company’s overview
• Key markets and Area of operations
• Key Objectives
• Concept of Integrated Marketing Communication
• Importance of Integrated marketing communication
• Integrated Marketing Communication of Nordstrom
• CONTRAST OF INTEGRATED MARKETING COMMUNICATION OF NORDSTROM IN USA AND SWEDEN
• Conclusion
• RECOMMENDATIONS FOR IMPROVEMENT & CHANGE
• NORDSTROM TACTICAL PLAN
• List of references

Description

This assignment is based on the following requirements –
1. Critically evaluate the emerging global marketplace and the role of global integrated marketing communications within it
2. Critically evaluate integrated marketing communications theory
3. Demonstrate an understanding of how marketing communications strategy fits into overall marketing strategy and corporate strategy
4. Develop a global integrated marketing communications strategy and tactical programme