Contents
This paper answers the following questions on the case study - - Question 1:
- What does marketing means?
- Discuss in details the five marketing management orientations and explain which one you believe is mostly used by today’s organizations?
- Question 2:
- Describe what is meant by customer relationship management?
- What are the different relationship levels companies can build with customers?
- In respect to customer relationship management concept and referring to the case above, explain what did Kellogg focus on in order to retain and gain its customers loyalty?
- Question 3:
- Explain how Kellogg managed to balance its marketing mix strategy. How did it manage each of the marketing mix components?
- Discuss how Kellogg succeeded in differentiating and positioning its product for maximum competitive advantage in the marketplace?
- Identify any one of Kellogg’s competitor. Discuss the differences in marketing strategies between the two.
Description
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