Contents

• Executive summary.................................................................................................................3
• 1.1 Goods and Services ( The Company Overview)
• 1.2 The financing
• 1.3 Mission Statement
• 1.4 Sales Forecast
• 2. Description of the Company...................................................................................................4
• 2.1 Registered Name and Corporate structure
• 2.2 Required Funds
• 2.3 Investors Equity
• 2.4 Management Equity
• 3. Product and Services.....................................................................................................5
• 3.1 Sales of yachts
• 4. Marketing Strategy.......................................................................................................................5
• 4.1 SWOT Analysis
• 4.2 Industry Analysis
• 4.3 Customer Profile
• 4.4 Competitive Analysis
• 5. Marketing Plan.....................................................................................................................7
• 5.1. Small and Medium sized yachts Sales
• 5.2 Marketing Strategies
• 6. Organizational Plan and Personnel………………………………………………………………………………….7
• 6.1 organizational Structure
• 7. Financial Planning…………………………………………………………………............................................8
• 7.1. Primary Hypothesis
• 7.2 Sensitivity Analysis
• 7.3 Source of Funds
• 7.4 General Assumptions
• 8. Cash Flow………………………………………………………………………………………………………………………….9
• 9. References………………………………………………………………………………………………………………………10

Description

The Marina Yacht Dealers Inc. is a marine based yacht manufacturer company. It was originally found in 2005, but it failed to keep up with the market strategies and could not emerge as a competitive company. But it never left the market and try sustaining in it, and now it have come up with new strategies wherein it will prove to be one of the best company in the yacht manufacturing.
The objective of the business plan is to raise development of the company. The Marina Yacht Dealers Inc (“the Company”) is a New York based corporation that will provide sales of small yachts and medium sized yachts that are 4-6 berth sea going sailing yachts.