Contents
Introduction 2- Target Market 2
- Segmentation 2
- Marketing Mix 4
- Product 5
- Promotion 5
- Place 7
- Price 7
- Competitive Advantage 8
- Assessment of Mortein’s Success 10
- Conclusion 10
- References 12
Description
The paper discusses the identification of target market for Mortein Insect Spray Fast Knockdown using market segmentation technique. The paper also discusses the marketing mix adopted by Mortein and its competitive advantage. In the end it assess the performance of the Mortein.
