Contents
Executive Summary 2- Oman Air 4
- Market and Situational Analysis 5
- Porter’s Five Forces 5
- Consumer Behavior 6
- SWOT 6
- Market Segmentation 8
- Marketing Plan Objectives 8
- Marketing Mix 9
- Key Performance Indicators 10
- Budget 11
- Works Cited 12
Description
This report is based on the following requirements -
The Marketing Plan Task:
When Oman Air launched its new baggage offer for the holy month of Ramadan, on the 28th May, 2017, Oman Air’s Deputy CEO and Executive Vice President - Commercial, Abdulrahman Al Busaidy said: “We are delighted to be introducing this special baggage offer in Ramadan as a way to celebrate the holy month and meet the needs of our valued guests. As an airline, we place great importance on listening to our guests and responding to their opinions as we continue our journey to ‘Become the Best’.
As a Marketing consultant, you have been approached by Oman Air’s Deputy CEO to develop a marketing plan, over a five-year period to help Oman Air achieve its objective of becoming the best.
