Contents
Introduction 3- Client Needs and Expectations 3
- Marketing Objectives 3
- Environmental Analysis 4
- Impact of Government Legislations and Regulations 4
- Demographic Factors 4
- Technological Factors 5
- Socio-Cultural Factors 5
- Economic Factors 5
- SWOT Analysis 6
- Market Segmentation Analysis 6
- Target Market Analysis 6
- Competitor Analysis 7
- Marketing Mix 7
- Product Strategies 7
- Pricing Strategies 8
- Place Strategies 8
- Promotion Strategies 8
- Physical Evidence Strategies 9
- People Strategies 9
- Process Strategies 10
- Bibliography 11
Description
The paper focuses on the generation of a marketing plan for an olive oil producing company, Villa Pileggi such that it aims to understand the expectations and needs of the client and thereby endeavors to generate marketing objectives based on the same. Further it would also focus on analyzing the SWOT parameters of the company along with focusing on segmenting and targeting the specific consumer market for the marketing of the olive products. The above activities potentially contribute in the generation of needed strategies relating to product, pricing, promotion, place, process, people and physical evidence to rightly market its products amongst its different competitors.
