Contents

• Introduction 3
• Situational Analysis 4
• SWOT Analysis 7
• Strengths 7
• Weaknesses 8
• Opportunities 8
• Threats 9
• Recommended Strategies 9
• Conclusion 11
• References 12

Description

Today life has become very busy and stressful and many people have developed a liking for having pets at home. Dogs are the most common pet opted for which helps them to reduce their stress and they are loyal and faithful. The importance of dog care is equally increased and due to busy schedule not many can take care of their pets regularly. Aussie Pooch Mobile is a Australian based company which has introduced dog care services for such people. It has been in this service for long time and has different services for dog care along with which they provide expert advice for the same. They are well established in Australia and due to the franchising concept they have expanded their business easily. They have entered the international market as well and are planning to expand further in the potential countries. The essay speaks about their marketing plan which has benefited them and how they plan to expand internationally.