Contents

• Introduction 3
• New Product Development Process 4
• Urban & Hauser Framework 5
• Booz, Allen and Hamilton Model 6
• Kotler’s Framework 7
• Cooper’s Stage-Gate Model 9
• New Product Development Process at Apple 10
• Recommendations 12
• Reflection 12
• Conclusion 14
• References 15

Description

This report is based on the following requirement -
• Critically evaluate the new product development practice of your own organisation or any other organisation with which you are familiar. Draw on the literature you have been studying on the new product process and factors for success in NPD to help you develop a framework with which to analyse your chosen organisation in detail.
• Give a detailed analysis of the organisation's new product development practice and make recommendations for potential improvements in this practice.
• In the final 500 words of this assignment, reflect on how your understanding of NPD has been enhanced by your experience in completing this task. This should be a personal reflection including such aspects as, for example, whether this has changed your views about what is important in NPD, whether you have a greater understanding of diversity of opinions in the organisation, whether you understand this organisation's NPD processes differently as a result of undertaking this work or any personal impact doing this assignment has had on you.