Contents
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Description
This paper answers the following questions –
1. Why is personal selling so important in a time when technology is seemingly replacing people?
2. How would you define sales ethics , and why is this topic receiving so much attention today?
3.You are the sales manager of a chocolate manufacturing company.Upon reviewing the half yearly figures you notice that there has been a decline in sales. What would you do to motivate your sales representative so that they can reverse this decline?