Contents
Introduction 3- Traditional Marketing DNA 3
- Modern Marketing DNA 4
- Company Overview 5
- Effectiveness of Old Marketing DNA 6
- Failure of companies 8
- Effectiveness of New Marketing DNA 10
- Conclusion 12
- References 14
Description
This report is based on the following question -
You will submit an individual report identifying an organisation that is incorporating old marketing DNA into their marketing operations. The report will identify key traditional marketing tools being used by the company, and assess their usefulness and effectiveness. You will also argue the case for the company applying new marketing DNA and offer practical recommendations.
