Contents
Introduction 2- Marketing Goals and Objectives 2
- Product’s Brand Position 4
- Recommendations on Marketing Strategies & Action Plan 5
- Product 5
- Distribution 6
- Pricing 7
- Promotion 8
- Conclusion 9
- References 10
- Appendix - Summary 12
Description
Marketing is one of the most important organizational processes that bridge the knowledge gap between the customers and brand. Marketing enables the organization to reach out to its potential customer and create interest and curiosity about its product or services. Marketing mix is one of the strategies, which allow organization to introduce and position their product or brand effectively in the market. The paper discusses the marketing goals and objectives for Toyota to launch the new concept car. It further discusses the positioning of the brand and recommends marketing strategies using the marketing mix.
