Contents
Introduction- Comparison of the Organizations with reference to direct operation and operating through intermediaries
- Conclusion
- References
Description
Organizations in the service industry apply both direct and indirect strategies for the sales and marketing activities. The direct approach provides more control to the organization and enables them to respond to customer needs whereas the indirect approach might not provide the organization greater control over its products and can face direct threat from the competitors. The report discusses the benefits and challenges of using direct and indirect approach for sales in service industry.
