Contents
Introduction 1- Critical Analysis: “Customer Integration and Value Creation: Paradigmatic Traps and Perspectives” by Stephen Vargo (2008) 1
- Supporting Article 1: “Toward a Transcending Conceptualization of Relationship: a Service-Dominant Logic Perspective”, by Vargo, S (2009) 3
- Supporting Article 2: “Service-Dominant Logic as a Foundation for Service Science: Clarifications” by Vargo, S & Akaka, M (2009) 6
- Conclusion 8
- References 9
Description
The paper analyses the article by Vargo (2008), Customer Integration and Value Creation: Paradigmatic Traps and Perspectives with the help of other two supporting articles i.e. that of Vargo (2009) Toward a Transcending Conceptualization of Relationship: a Service-Dominant Logic Perspective and Service-Dominant Logic as a Foundation for Service Science: Clarifications by Vargo & Akaka (2009)
