Contents

• Introduction 3
• Concept of Ethics and International Marketing 3
• Review of the article 4
• Purpose of the Article 4
• Main Issues or Problems 4
• Information Being Used By the Author 5
• Conclusion Being Drawn By the Author 6
• The Implication of the Conclusion(S) 6
• The Point Of View of the Author 6
• Significance of the Article 7
• Problems in the Author’s Reasoning 8
• Relevance, Validity and Significance of the Information 9
• Point Of View Being Ignored By This Author 9
• Conclusion 9
• References 11

Description

A critical review is a process of summarizing as well as assessing of the notions in addition to data about a particular article. In short critical review helps to explain the viewpoint of different authors in the context of the subject (Tully, 1988). In the same way the given assignment is related to the critical review of the authors related to the points he has discussed in his topic named as Ethics and international marketing. While conducting the assignment the main points which will include in the critical analysis will speak about main issues, purpose as well as implication and conclusion being suggested by the author.