Contents
This report is based on the following requirement - - Corporate social responsibility
- Smith 2003 “Corporate social responsibility: Whether or how?”
- https://www.dropbox.com/s/oha5g43i7bynnsg/Smith%202003%20CSR%20whether%20or%20how.pdf?dl=0
- Porter and Kramer 2006 “Strategy and society”
- https://www.dropbox.com/s/3zwq6k7datpwbyt/Porter%20Kramer%202006%20strategy%20and%20society.pdf?dl=0
- Lai et al. 2010 “The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation”
- https://www.dropbox.com/s/8jses8ma17acb61/Lai%20et%20al%202010%20effect%20of%20CSR%20on%20brand%20performance.pdf?dl=0
- After reading the above 3 articles, write your reflection (no more than one page single-spaced).
- The “reflections” page should address the following issues:
- What assumptions do the authors make in the assigned readings? How reasonable are those assumptions?
- What are the practical implications of the readings assigned for this week for firms, individuals, or the society as a whole?
- What did you find in these readings that was perplexing, counterintuitive, or breaking the conventional wisdom? Why?
- You should structure your reflection into three sections covering the three questions above.
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