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Excessive alcohol consumption leads to various risks based on age, gender and psychological factors and drinking motives (Ven 44). College and university students report drinking for motives such as enjoyment, social enhancement, image enhancement or coping motives (Demers et al. 192). They consume alcohol in expectation of positive consequences, which outweigh their problems in the short term (Racco). Alcohol used among college students is a result of social homogeneity, easy availability of alcohol related social activities such as re-partying and many recreational activities managed by student organizations (Lorant et al. 615). The trend of drinking on campuses has evolved as a result of providing rites of passage to the students while welcoming freshmen by organizing parties and recreational activities, which includes drinking (McMurtrie). Pre-partying, which is very popular in college campuses involves consumption of alcohol with friends to improve sociability and easing the discomfort faced by the students while meeting new people at party
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