Contents

• Executive summary 1
• Introduction 3
• About the organization 3
• Analysis of the product 4
• SWOT analysis 4
• TOWS analysis 5
• Market analysis 6
• PEST analysis of the Toyota car in the UK market 6
• Target market 7
• Competitor’s analysis 8
• Conclusion 9
• Bibliography 10

Description

Marketing is an important function of an organization. The success of a product depends on a large extend on its marketing strategy. Toyota is one of the leading car manufactures and has come up with a unique concept of a car that can be customized according to the requirements of the customers. The report highlights the market analysis and the product analysis for the new concept car of Toyota