Contents

• Introduction 2
• Analysis of the Business Environment 2
• External Environment 2
• Internal Environment 4
• Evaluation of the Current Strategy of Arabian Night Tours LLC 5
• Conclusion 8
• References 9

Description

Organizational strategies and systems have a significant impact on its growth and sustainability. The various external and internal factors influence the strategy planning, implementation and the systems of the organization and it is essential for the organization to re-visit their strategies and bring changes depending on the changes in the external and internal environment. Arabian Night Tours LLC is a mid-sized and one of the leading tour operators in Dubai. The company has all the assets to cater to all requirements, which include visas, accommodation, intercity tours, water sports, mountain safaris, scuba diving, fishing trips and special services such as golf, helicopter tours, Dhow cruise dinner, Airport pick and drop services. The company offers a comprehensive tour package for individual tours as well as group tours. The company provides the tourists with tailor-made packages, which enables them to cater to the best interests of the tourists. The company has multilingual guides and tour operators, which enables it to cater to tourists from different countries and make them feel comfortable and enjoy the tourist spots to a greater extent. The report analyses the external and internal environment of Arabian Night Tours LLC and evaluates its current strategy to identify if the strategy is appropriate for its growth in future.